Tony Vallario is the founder and creator of the newest social networking platform, SportCue. I found SportCue via a recommendation I received over on LinkedIn for a new type of “Facebook” that is directed at those individuals within the sporting industry. What a brilliant idea! A social networking platform that is solely for those within the niche of sports.
SportCue is still just breaking into the market having launched only two weeks ago. Upon visiting the platform and signing up I immediately found myself pondering the potential it has for growth and success. I reached out to Tony and contacted him right away. I wanted to be the first to interview him about SportCue as well as ask him what his plans are for the company’s future.
Q.1. Tony, you created a new sports social networking platform that seems to be a mesh between LinkedIn and Facebook but that is for those individuals involved with a sports-related career. Can you tell us about SportCue in general? What made you decide to pursue such a project and what is your goal for SportsCue?
1) “Sportcue.co
m is an on-line social medium designed specifically for those either within, or looking to get involved in, the sport industry. Whether it be through rec, collegiate, semi-pro, pro, entrepreneurial business ventures, etc. revolving around sport, Sportcue.com is a platform with which individuals could connect with one another and share views, information, opinions, stories, pictures, etc. As you mentioned, similar to that of LinkedIn and Facebook, it truly is just a “concentrated and niche” social network.
What ultimately got me started on Sportcue.com is that I came up with an idea when I was in grad school about a business revolving around the recruitment of high school athletes because I personally loved to follow the recruitment of high school football (I used to intern the recruiting dept at Indiana University for the football team throughout the years as a student). I wanted to create a social network that would allow high school athletes to put themselves on the internet and connect with other high school athletes. Then maybe further down the road as this social network grows, collegiate athletic departments would use this platform as a tool to recruit student athletes to their university via searching through the athletes profile, stats, video, etc. Well, as I began creating the business plan for that venture I began to find that there was a tremendous amount of competition that I was unaware of at the time that already had a huge leg up on me (i.e takkle.com, Fox Sports was planning a site, as well as ESPN). So I knew all along that I wanted to do something in relation to sport because that’s my passion, but since that particular field was beginning to crowd pretty quickly, I started to think of other things. That’s when I came up with the idea for Sportcue.com. I knew that the business of sport was growing and was only going to increase its growth in t
he near future. That’s how I came up with the idea. I thought, “you know, there are truly a lot of people who are looking to break into the industry, or who are already in the industry and would love to communicate and talk with others in the business”. If I learned one thing from my time at Indiana, it was to always network, and what better way than to do that than through an on-line social network.
Honestly, Sportcue.com is truly still in its beta phase. Yes the site has been around for a few months, but I have big plans for this business. I want to add so many features to the site (i.e. articles, listings of jobs, links to collegiate educational programs that offer sport marketing, management, communication, etc. I want to add forums). There are really so many things that I want to implement into the site, but it will just take time.”
Q.2. SportCue is a very clean platform that is easy to navigate and includes a spot for a personal blog. Did you create this by yourself? In other words, do you have those computer and web design skills yourself or where did you turn to put together such a website?
2) “Yes, the si
te looks “clean” so to speak, and I hate to say it, but I was certainly not the one who had the skill to create such a design. I laid out what i wanted in terms of features for the site and the platform was created from my ideas not from me (I only wish I could do something like that). The way the site was created was that my cousin, who is a wiz when it comes to computers and such, introduced me to one of his friends who said he could create the site for me for a small fee. I agreed and a few months later, Sportcue.com was up and running. Now I have to say, that I am currently working on trying to get someone new to come in and help take the site to the “level” with which I described above, and hopefully that won’t take me more than just a couple months to iron out.”
Q.3. I see your only 24 years of age, so you’re extremely young. Did you just finish college and get into this project of starting SportCue right away or what was your path to starting SportCue over the last few years? For those entrepreneurs that are just graduating college and whom wish to start their own sports related business, what’s their best first move?
3)” This may s
ound funny, and I’m sure some people are going to hate me after they hear or read this, but I feel as if I’m almost old… Yes I’m 24, but I have big plans for this site and I don’t want to waste any time trying to get it to where I think it could and should be. So I’m constantly trying to think of things and implement things to Sportcue.com because I don’t want to have any regrets and I certainly don’t want time to pass me by so to speak. I wish I could have started this venture sooner and maybe it would have been a little further along right now, who knows? Anyway, I graduated undergrad from Indiana University with a BA in Sports Marketing and Management in 2007 and I stayed on to get my masters there in Sport Management (I graduated grad school in the summer of 2008). For any “young people” out there who wish to start there own sport related business, all I have to say is go for it; you honestly have nothing to lose (you will always miss 100% of the shots you don’t take). I’m sure there are countless great ideas floating around out there that revolve around sport, you just have to go after it. Design a business plan, do research, and just go for it… that’s truly the best advice I could give.”
Tony makes starting a social networking platform sound relatively easy with his casual descriptions of the process but I’m guessing he is just quite modest about his own work ethic… either way what a brilliant idea he had during this social networking era that we have just entered. With that said, lets recap Tony’s entreprenueral process to starting SportCue.
- Brainstorm Business ideas/Company
- Do research on that business idea/the company you want to create.
- Network. You have to in order to find business partners/help starting a company.
- Create a business plan (needs to be very detailed and is more difficult than suggested)
- Double check who your potential competitors are. Tony found he was up against ESPN if he stood with his first company idea.
- Try again. As the famous quote goes that Tony reminded us of: “You miss 100% of the shots you don’t take.” Allen Iverson certainly understands that.
Thanks again to Tony Vallario for his time and for checking in. Make sure you’re networking at the right place and visit SportCue. Want more Basketball, social media, and the business? Follow @DinoGomez on Twitter.
Filed under: Entreprenuership Career Path, General, Interviews | Tagged: Basketball, Career, Dino Gomez, entreprenuership, ESPN, Facebook, Fox Sports, Linkedin, SportCue, Sports, student, Tony Vallario | 18 Comments »
ked him a few questions about the process of becoming a coach. In a moment we’ll take a look at those questions and his responses but before we jump into that interview, lets go over his resume.
and have been fortunate and lucky to have had experience with a bunch of great programs and coaches. So now I’m returning the favor. I use my resources and contacts to help others. I’m very indebted to those who helped me and now I’m just enjoying returning the favor to those who want to learn. In general my site is free to any coach or visitor that wants to learn more about basketball. Hopefully I’ve provided info that coaches can use and apply.”
nt to be a college coach actually makes it. The others “want to” become college coaches, but lack the desire, energy, and total commitment it takes to do everything possible to make it happen. This is where over 90% of aspiring coaches fail!…. I would also say that it doesn’t matter what you did at any other level.. It doesn’t matter if you have a record as a high school coach that reads 100 to 1 or 1 to 100. Young coaches like to think that because they are winning 70% of the time that they can handle moving up the ranks to the college level. That’s misguided thinking. Many times I scare away young guys that join my program because I’m real with them and tell them what coaching at the college level is going to be. Getting into college is all about your coaching network and the strength of your coaching tree!
o meet coaches, how to find a job, or how to find a future job. You have to know to network. Every coach in this business knows just about every other coach in this business. Once a participant does my program, you become aware of the value of developing relationships. A college coach has to be totally committed to their job in every aspect which includes work off the court. I teach the ins and outs of coaching at the college level that are not expected.”
left the University of Iowa for Arizona . But coaching with Lute Olson was like a dream come true. He is a master of so many things. He has one of the sharpest minds in basketball and one of his greatest abilities is making changes in the midst of the game. He does everything well. He recruited extremely well because he is so personable. He always treated everyone kindly. Lute is the most A to Z person I know. He won over 1000 games at all levels which is just a crazy statistic…
ndwritten note back. He wrote all hand written letters to his recruits. So I adopted that as a coach. Now I’ve written thousands of hand written letters to all types of people for all reasons. He taught me to use the personal touch to develop relationships to build your program the right way.”
courses you have to take. Anybody can do that. You don’t have to be an education or PE major to get coaching certification. Number two, you need to get experience. Coach a 3rd grade girls team at the YMCA if you need to. But get experience, there’s no replacement for that. Number three, become a student of the game. Convince yourself that you don’t know anything about the game and really study it. There’s nothing like hands on experience so get out there. Find a mentor. If you’re 20 years old, go to the 60 year old coach at a nearby school and sit down for an hour with him/her. In one hour with that coach he will give you all the wisdom and info that you would learn from reading countless books. I’ve mentored a ton of coaches and have helped many into the coaching position they want. The benefits of having a mentor are countless.”