St. John’s Grabs Peter Robert Casey as Twitter Blogger

You all know Peter Robert Casey, he was featured here in an exclusive interview a few months back for his impressive work with The Entertainers Basketball Classic a.k.a the EBC, but what you may not know quite yet is that he recently signed an agreement with St. John’s University to act as a micro-blogger covering men’s basketball games for the upcoming 2009-2010 season. Casey will be given a court side seat to each contest and will use his twitter account, @Peter_R-Casey, to broadcast in real time how the Red Storm are doing on the court. Casey has been given the green light to use his basketball I.Q. and personal brand to dissect the play of the St. John’s basketball team in order tolife_peterrobertcasey_200 reach basketball fans that are online via Twitter when the Red Storm are playing. He will be the first Twitter-blogger to earn a seat on press row.

To put in perspective how many followers and fans Casey has on Twitter, he is among the top ten most followed individuals in the basketball community which includes coaches and players of all calibers. In other words only 9 potential NBA players have a bigger following base than Casey. As a non-celebrity that is amazing. Be sure to check out more details of this story that even ESPN has covered.

Are we following each other on Twitter yet? @DinoGomez

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Handle of the Week- Peter Robert Casey

It was easy for us to decide who was most deserving of The Handle of the Week award this Friday, Peter Robert Casey. (Handle of the Week award is described at the top of this page in more detail… look above)  Peter is a one of a kind basketball intellectual as well as a networking king. He is all over the internet and has 50k plus followers on Twitter. He also does a great job with his blog, PeterRobertCasey.com, where he recently interviewed Claude Johnson, the founder and president of Black Fives, Inc. Make sure you check out how that Q. and A. went with Mr. Johnson over there and while your at it read about New Heights.

Our Handle of the Week award goes to… Peter Robert Casey.

Follow me on Twitter: @DinoGomez.

Peter Robert Casey: Director for Entertainers Basketball Classic (EBC)

Recently I was given the opportunity to interview Peter Robert Casey, the director of sponsorships and business development for the Entertainers Basketball Classic (EBC) at the legendary Rucker Park in Harlem, New York. Peter is responsible for the future coordination of the EBC’s  first ever out door AAU tournament and for operating the EBC’s online social media efforts. He has an amazing resume and is a huge name in the basketball realm.

Besides his work with the EBC, Peter is also a freelance Basketball columnist at ESPNthemag.com, Bouncemaruckerjayg.com, and Slamonline.com. He most recently wrote an article on his own blog that is a must read titled, “150 Reasons to love the game basketball.” With that said, lets check out his responses to a few questions I threw at him.

Peter:

1) You are the Director of Sponsorships and Business Development for the Entertainer’s Basketball Classic at Rucker Park in Harlem, New York. That sounds awesome but I have no idea what that encompasses? What is it you do for EBC?

Peter Robert Casey: “My role with the Entertainer’s Basketball Classic at Rucker Park (herein EBC) has shifted recently. I am now responsible for building an online community for the EBC using a combination of social media tools. My former role focused on researching, targeting, and approaching prospective corporate sponsors to help underwrite our well-recognized summer league and special events. Sponsorship development is just one aspect of marketing. Now, I’m focused more on leveraging marketing strategies to enhance our brand’s reach and to build community with and between our intended audience.

2)You were also responsible for coordinating the first ever outdoor AAU tournament. How was that turn out? Any amazing hoops moments or player appearances? Did the tourney work well outside?

Peter Robert Casey: “The AAU tournament had to be deferred until next year. Our current economic climate forced us to trim down on the number of special events that we could coordinate and execute this year. Unfortunately, the AAU tournament will have to wait.”

3)So you have this great career going for you which involves a ton of basketball. Plus you have the best slogan for your personal website that I’ve ever seen ( 3 first names, one love, basketball). How did you end up with this all of this going for you? Do you think you could give us a quick step by step play of how you came into working for EBC and how you came into coordinating these big events?

Peter Robert Casey: “Funny you ask the former question. The slogan was born out of frustration for having such a common name (Thanks, mom! JK): Peter Casey. While hard to mispronounce, there are already two famous Peter Caseys – an Australian music composer and an American television producer – roaming this Earth and search engines are well aware of it. Pete Casey was too competitive as a keyword and P.R. Casey is a Senate Minority Counsel in the Ohio Senate. Thus, I decided to brand myself with first, middle, and last name (Peter Robert Casey, and each happen to be acceptable first names.

My involvement with the EBC spawned from a LinkedIn connection and follow-up phone call. As you can probably discern, I’m a huge proponent of using social media to build relationships. I start the process online and grow the relationship offline. The greater majority of my writing, consulting, and marketing work in basketball have either started from, or were a byproduct of, relationships forged on social media. The rest carried over from my former playing and coaching days.”

My interview with Peter ended there as I did not want to take too much of his time away from the game we all love so much. I want to again thank Peter for his valuable insight. What I really have taken to heart from his responses is how he explained that he is a huge proponent of using social media to build relationships. Of course he used relationships from former playing and coaching days as well but you get the sense that not all people use social media as effectively as possible. For example, my interview with Peter was done through email. We have never met in person but have now connected and served to help one another out. Peter gave me an interview and I hope to return the favor by giving him a good name and sending readers from here over to his blog. Social Media really makes sense when you use it properly. Perhaps in the future I will actually get to hang out with Peter. It would be great to make it to one of his future events and even better to play him on the court.